Banner Video

Dr Juan Rivera discusses the challenges and benefits of the sugar tax in Mexico

Dr Juan Rivera explains how the tax on sugar sweetened beverages in Mexico came to be implemented; with a combination of the efforts of NGOs and academic institutions providing evidence to legislators in order to change policy. He also talks about the importance of how the tax was communicated to the public, and how revenue from the tax was used to improve public health, such as installing water fountains in public schools.